Privacy Policy

Anubhuti Vastram

Effective Date: 18 June 2026
Last Updated: 18 June 2026

This Privacy Policy explains how Anubhuti Vastram collects, uses, stores, shares, protects, and processes personal information when you visit, browse, create an account, place an order, make a payment, request support, subscribe to communications, or otherwise interact with our Shopify store, websites, services, advertisements, and customer support channels.

For this Privacy Policy, “Anubhuti Vastram,” “we,” “our,” or “us” refers to the customer-facing brand/store operated by Shilpa Sachdeva, Proprietor, under the registered business identity EKDANT FASHION.

Our office address is:

Office No. 01, First Floor
Opposite Vrinda Garden, Near RTO
Jagatpura, Jaipur – 302017
Rajasthan, India

Our store domains include:

anubhutivastram.com
anubhutivastram.in

You may contact us at:

Privacy / Grievance Contact: Shilpa, Anubhuti Vastram
Email: anubhutivastram@gmail.com
Support Email: support@anubhutivastram.com

This Privacy Policy is intended to comply with applicable Indian data protection, consumer protection, e-commerce, tax, and business record requirements, including the Digital Personal Data Protection Act, 2023 and applicable rules, as well as generally accepted privacy and security principles.

 

 

1. Scope of this Privacy Policy

This Privacy Policy applies to personal information collected through:

  1. our Shopify store and official websites;

  2. checkout, payment, order, shipping, return, exchange, and refund processes;

  3. customer support through email, forms, chat, social media, phone, or messaging channels;

  4. marketing communications, newsletters, offers, campaigns, contests, and advertisements;

  5. cookies, pixels, analytics tools, and similar tracking technologies;

  6. interactions with our official social media pages and online brand properties.

This Privacy Policy does not apply to third-party websites, applications, payment gateways, courier partners, platforms, or services that operate independently from us. Their own privacy policies and terms will apply to their services.

 

 

2. Personal Information We Collect

We collect only the information reasonably required to operate our Shopify store, fulfil orders, support customers, improve our services, comply with law, prevent fraud, and protect our business.

A. Information you provide directly

We may collect:

  1. full name;

  2. email address;

  3. mobile or phone number;

  4. billing address;

  5. shipping address;

  6. order details and purchase history;

  7. account login details, if you create an account;

  8. return, exchange, refund, cancellation, or complaint details;

  9. product preferences, size preferences, wishlists, reviews, ratings, feedback, and survey responses;

  10. communications sent to us through email, chat, contact forms, social media, or customer support channels;

  11. marketing preferences and consent choices.

B. Payment-related information

Payments may be processed through Shopify, payment gateways, banks, UPI providers, card networks, wallets, or other authorised payment service providers.

We do not intentionally store complete credit card numbers, debit card numbers, CVV, UPI PINs, net-banking passwords, or other sensitive payment authentication credentials. Such information is handled by authorised payment processors under their own security and compliance systems.

We may receive limited payment-related information, such as payment status, transaction reference, payment method type, fraud check result, refund status, invoice details, and order confirmation data.

C. Automatically collected information

When you visit or use our store, we may automatically collect:

  1. IP address;

  2. browser type and version;

  3. device type, operating system, and device identifiers;

  4. pages viewed, products viewed, links clicked, cart activity, and checkout activity;

  5. date, time, and duration of visits;

  6. referring website, campaign source, and search terms;

  7. approximate location derived from IP address;

  8. cookie identifiers, pixel identifiers, analytics identifiers, and similar technical data.

D. Information from third parties

We may receive information from:

  1. Shopify and Shopify-related services;

  2. payment gateways and payment processors;

  3. shipping, logistics, courier, and fulfilment partners;

  4. marketing, advertising, analytics, and communication platforms;

  5. fraud prevention, security, and risk assessment service providers;

  6. social media platforms when you interact with our official pages or advertisements;

  7. customer service tools and business operations providers.

 

 

3. How We Use Personal Information

We use personal information for lawful, specific, and legitimate business purposes, including:

  1. processing, confirming, packing, shipping, delivering, and tracking orders;

  2. processing payments, refunds, returns, exchanges, cancellations, and invoices;

  3. creating and managing customer accounts;

  4. communicating order status, delivery updates, support responses, and service messages;

  5. responding to questions, complaints, warranty issues, grievances, and legal requests;

  6. personalising your shopping experience, including product recommendations and saved preferences;

  7. improving our website, products, customer experience, operations, and services;

  8. sending marketing messages, offers, newsletters, abandoned cart reminders, and promotional updates where permitted by law or based on your consent;

  9. running campaigns, contests, surveys, loyalty programmes, or customer engagement activities;

  10. detecting, preventing, and investigating fraud, abuse, unauthorised access, chargebacks, security incidents, and misuse of our services;

  11. maintaining business records, tax records, GST records, accounting records, invoices, and compliance documentation;

  12. enforcing our Terms of Service, store policies, and legal rights;

  13. complying with applicable laws, court orders, government requests, regulatory obligations, and dispute resolution requirements.

 

 

4. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, we rely on one or more of the following:

  1. Consent: where you agree to receive marketing communications, accept cookies, submit optional information, or otherwise provide clear permission.

  2. Performance of a contract: where processing is necessary to accept, process, fulfil, deliver, return, exchange, or refund your order.

  3. Legitimate business purposes: where processing is necessary for fraud prevention, security, service improvement, analytics, customer support, business operations, or legal protection.

  4. Compliance with law: where processing is necessary for tax, accounting, GST, consumer protection, legal, regulatory, or government requirements.

  5. Voluntary provision of data: where you voluntarily provide information to request a service, place an order, contact us, or participate in a store activity.

You may withdraw consent where processing is based on consent. Withdrawal of consent will not affect processing already completed before withdrawal and may affect our ability to provide certain services.

 

 

5. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, scripts, analytics tools, and similar technologies to:

  1. operate and secure the website;

  2. Remember cart contents and login sessions;

  3. process checkout and payments;

  4. understand traffic, product interest, and customer behaviour;

  5. improve website speed, layout, and performance;

  6. measure advertisements and marketing campaigns;

  7. prevent fraud and unauthorised activity;

  8. Personalise content, offers, and product recommendations.

Some cookies are essential for the store to function. Other cookies may be used for analytics, advertising, or personalisation.

You can control cookies through your browser settings or cookie banner, where available. Blocking cookies may affect website functionality, cart performance, checkout, personalisation, or account features.

 

 

6. Marketing Communications

If you subscribe, opt in, place an order, or otherwise permit us to contact you, we may send updates about:

  1. new collections;

  2. offers and discounts;

  3. product launches;

  4. abandoned cart reminders;

  5. order-related recommendations;

  6. festive campaigns and promotional events;

  7. brand updates from Anubhuti Vastram.

You may opt out of marketing emails by using the unsubscribe link in our emails or by contacting us. You may opt out of promotional SMS, WhatsApp, or similar messages by following the instructions provided in those messages or by contacting us.

Even after opting out of marketing, we may still send transactional or service-related messages, such as order confirmations, payment updates, delivery updates, refund updates, and policy notices.

 

 

7. Sharing of Personal Information

We do not sell your personal information for money. We share personal information only where necessary for business operations, legal compliance, customer service, order fulfilment, fraud prevention, or authorised service delivery.

We may share personal information with:

A. Shopify and store technology providers

Our store is hosted and operated through Shopify. Shopify and related services may process personal information to provide store hosting, checkout, payments, analytics, security, fraud prevention, and e-commerce functionality.

B. Payment providers

We may share necessary transaction information with payment gateways, banks, UPI providers, card networks, wallet providers, fraud prevention partners, and financial service providers to process payments, refunds, chargebacks, and transaction verification.

C. Shipping and logistics partners

We may share your name, phone number, address, order details, and tracking information with courier, fulfilment, logistics, warehouse, and delivery partners to deliver orders and process returns or exchanges.

D. Communication and support providers

We may use email, SMS, WhatsApp, customer support, CRM, helpdesk, notification, and messaging service providers to communicate with you and manage customer support.

E. Marketing and analytics providers

We may use advertising, analytics, retargeting, social media, affiliate, and campaign management tools to measure performance, understand customer behaviour, and improve marketing.

F. Professional advisors and service providers

We may share information with accountants, auditors, lawyers, tax advisors, technology consultants, cybersecurity providers, and other professional advisors where required for lawful business purposes.

G. Government, regulatory, and legal authorities

We may disclose information where required by law, court order, legal process, tax authority, law enforcement request, consumer forum, regulator, or government authority.

H. Business transfers

If our business, assets, brand, store, or operations are merged, acquired, restructured, transferred, or sold, personal information may be transferred as part of that transaction, subject to appropriate safeguards.

 

 

8. International Data Transfers

Because our Shopify store and service providers may operate from different countries, your personal information may be processed or stored outside your city, state, or country, including outside India.

Where personal information is transferred internationally, we take reasonable steps to ensure that such transfer is lawful and that appropriate contractual, technical, organisational, and security safeguards are applied.

 

 

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  1. order fulfilment and customer support;

  2. returns, exchanges, refunds, disputes, and chargebacks;

  3. tax, GST, accounting, audit, and legal compliance;

  4. fraud prevention, security, and business records;

  5. enforcement of our policies and legal rights;

  6. marketing, where consent remains valid or until you opt out.

Retention periods may vary depending on the type of information and applicable legal requirements.

When personal information is no longer required, we will delete, anonymise, aggregate, or securely archive it, unless retention is required or permitted by law.

 

 

10. Data Security

We use reasonable technical, organisational, and administrative safeguards to protect personal information from unauthorised access, loss, misuse, alteration, disclosure, or destruction.

These safeguards may include:

  1. secure Shopify infrastructure and access controls;

  2. password-protected business systems;

  3. limited access to personal information on a need-to-know basis;

  4. use of trusted payment processors;

  5. fraud detection and security monitoring;

  6. staff and vendor confidentiality controls;

  7. secure communication and operational procedures;

  8. periodic review of business systems and service providers.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we take privacy and data protection seriously.

 

 

11. Personal Data Breach

If we become aware of a personal data breach that is likely to affect your rights or interests, we will take reasonable steps to investigate, contain, mitigate, and remediate the incident.

Where required by applicable law, we will notify affected individuals and/or relevant authorities, including information such as the nature of the breach, possible consequences, remedial measures taken, and contact details for assistance.

 

 

12. Your Privacy Rights

Subject to applicable law, you may have the right to:

  1. request access to your personal information;

  2. request correction of inaccurate or incomplete personal information;

  3. request updating of personal information;

  4. request erasure or deletion of personal information where legally permissible;

  5. withdraw consent where processing is based on consent;

  6. opt out of marketing communications;

  7. raise a grievance regarding our handling of your personal information;

  8. nominate another individual to exercise your rights in the event of death or incapacity, where applicable;

  9. receive information about the purposes for which your personal information is processed;

  10. contact the relevant data protection authority, board, court, or consumer forum where applicable law permits.

To exercise your rights, contact us at:

anubhutivastram@gmail.com
support@anubhutivastram.com

We may verify your identity before acting on your request. We may refuse or limit requests where permitted by law, including where retention is required for legal, tax, accounting, fraud prevention, dispute resolution, or business record purposes.

 

 

13. Grievance Redressal

For privacy-related complaints, concerns, or requests, please contact:

Privacy / Grievance Contact: Shilpa, Anubhuti Vastram
Email: anubhutivastram@gmail.com
Support Email: support@anubhutivastram.com

Address:
Office No. 01, First Floor
Opposite Vrinda Garden, Near RTO
Jagatpura, Jaipur – 302017
Rajasthan, India

We will acknowledge and respond to privacy-related requests within a reasonable period and within the time required by applicable law.

If you are not satisfied with our response, you may pursue remedies available under applicable law.

 

 

14. Children’s Privacy

Our store is intended for general e-commerce customers and is not specifically directed at children.

If you are under 18 years of age, you should use our store only with the involvement and consent of a parent or lawful guardian.

We do not knowingly collect personal information from children without appropriate consent where required by law. If we become aware that a child’s personal information has been collected without required consent, we will take reasonable steps to delete or restrict such information, unless retention is legally required.

 

 

15. Customer Duties

When using our store, you agree to:

  1. provide accurate and authentic information;

  2. not impersonate another person;

  3. not provide false delivery, payment, identity, or contact information;

  4. keep your account login details confidential;

  5. update us if your order, address, or contact details change;

  6. use our services in compliance with applicable laws and store policies.

 

 

16. Third-Party Links and Services

Our store may contain links to third-party websites, payment gateways, social media platforms, courier tracking pages, or external services.

We are not responsible for the privacy practices, content, security, or policies of third-party services. You should review their privacy policies before providing personal information to them.

 

 

17. Social Media and Public Content

If you tag us, message us, comment on our posts, submit reviews, upload photos, or interact with us on social media, we may view and respond to that information.

Content you post publicly on social media or review platforms may be visible to others depending on your privacy settings and the platform’s policies.

With your permission, we may use customer reviews, photos, testimonials, or feedback for marketing, website, or social media purposes.

 

 

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, Shopify features, legal requirements, or privacy practices.

The updated version will be posted on our store with a revised “Last Updated” date. Where required by law or where changes are material, we may notify you through email, website notice, account notice, or other appropriate means.

Your continued use of our store after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

 

 

19. Contact Us

For privacy questions, data requests, grievances, or complaints, please contact:

Anubhuti Vastram — एक गहरा एहसास
Operated by Shilpa Sachdeva, Proprietor
Registered business identity: EKDANT FASHION

Address:
Office No. 01, First Floor
Opposite Vrinda Garden, Near RTO
Jagatpura, Jaipur – 302017
Rajasthan, India

Email: anubhutivastram@gmail.com
Support Email: support@anubhutivastram.com